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Comparison of the efficacy of two namelearning techniques: Expanding rehearsal and name-face imagery
JEFFREY S. NEUSCHATZ AND ELIZABETH L. PRESTON
University of Alabama at Huntsville
MICHAEL P. TOGLIA
State University of New York at Cortland
JOSEPH S. NEUSCHATZ
Roger Williams University
Two name-learning techniques were compared: expanding rehearsal and name face imagery. Participants studied nameface associations and were given a cued recall test in which they were presented with a face and were to recall the name. They were presented with either an expanding rehearsal schedule (expanding condition), a distinctive facial feature coupled with a word phonologically similar to the last name and an interactive image linking the name and facial feature (nameface imagery condition), or a no memory (control) strategy. The expanding rehearsal schedule led to superior name learning relative to the nameface imagery and control conditions after a 15-min (Experiment 1) or 48-hr (Experiment 2) retention interval. In Experiment 3, the retrieval practice explanation was tested but not supported; we argue that an encoding variability interpretation is consistent with the overall pattern of results. Applied implications are also discussed.
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